Tuesday, August 7, 2012

Using Audio Visual for Effective Branding at Corporate Events

If you have ever organised a corporate event, you will know that the first measurement of its success is how effectively it conveyed your company's message to its guests. These days, corporate events range from fancy to spectacular, with each event aiming to outdo its competitors or previous company functions. The use of an event equipment hire and, more importantly, audio visual equipment, has become a central part of corporate event production and more companies rely on innovative audio visual design to make their event a success. This is not only because the right event equipment adds to the professionalism of the event, but also because using good av hire will ensure that your brand is advertised and communicated effectively, resulting in a memorable event and your company's name remaining at the forefront of your guests' minds.

Audio visual ideas for your brand

For your brand to be communicated in the right way there is no need to plaster it over every surface of your event. Indeed, the less it appears, the more impact it can have. The trick is in the way it appears. Over saturation is certainly not recommended by experts. In fact, most experts recommend using branding for the event itself, rather than the company. In other words, creating a theme for the event and then blending it into the invitation and throughout different elements in the event.

Friday, August 3, 2012

It Is Vital That The Roof Over Your Business Is Well Maintained

It is all too easy to take the roof over your business for granted, and it is something that most people very rarely think about during the working day. It is always there; it is likely that it was there before you started working at your company, and it will probably be there long after you have moved on to another job. Chances are that you have never even considered it on its own; if it should ever come into your mind, it is as a part of the building as a whole.

In Facilities Management, however, the roof over an office or commercial building is of vital importance; its upkeep and maintenance is always at the forefront of the thoughts of a facility manager, and it is something that has to be considered separately and given its own budget and attention. When you consider the number of functions a roof has to perform, it is easy to see why it is of such vital importance, and why it must be afforded such treatment and due diligence. Your roof can only perform these essential functions properly if it is in good condition, and an ageing, poorly maintained roof can have devastating effects on a business, both in terms of its output and efficiency.

But what are these essential jobs for a roof? As stated before, it is unlikely that most people have taken the time to think about what their roof actually does for them, and less likely still that they have considered what it is doing for the business they work in. The most obvious tasks a covering on a building has to accomplish is to provide warmth and shelter. A cold, ill workforce typing, writing or drawing at a wet workstation is an absurd notion - besides which, it is extremely dangerous, especially in companies where electrical equipment is utilised.

A further function roofing has to be equipped for is the retention of the aforementioned warmth and energy. A company that is trying to turn a profit does not want to spend undue amounts of its revenue on central heating to keep its workers warm, so when there are savings to be made through something as simple as the upkeep of a roof, every business is likely to seize upon the chance to see some of that money back. During difficult times for many businesses, every penny saved can make a huge difference.